Five Signs That a Business is Failing : Future Strategy (2024)

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Home » Advice » Five Warning Signs That Your Company is Failing

Starting your own company is an exciting time, but having a great business idea doesn’t always mean long-term success, and a high risk of failure is a fact of life for all start-ups.

Sometimes, cutting your losses can be better than pumping more time and money into a failing business.

It’s no use sticking your head in the sand, and the quicker you acknowledge potential problems, the better chance you have of doing something about them before it’s too late.

Very few companies fail without warning. Here are five signs that your business could be failing or at least in serious trouble:

1. If Sales Are Low or Decreasing – It Could Be a Sign That a Business is Failing

Sales are retrospective (you only know they are low or decreasing when they have already happened). Therefore, you must look closely at forecasting and market research to achieve reliable sales forecasts.

Here are some possible reasons for low or decreasing sales:

  • High competition – new companies are entering the market which offer a similar product or service to your business.
  • Not selling via an appropriate distribution channel.
  • No repeat purchases or little customer loyalty.
  • External impacts – maybe the sales are low due to influences outside your control. Has your company adapted to these changes? Can your customers still afford the product or service?

2. Communication is Breaking Down

Employees will often have little or no idea that a business is in danger, and keeping them in the dark could have a hugely negative effect.

Communication is about building relationships – if they break down, your business could be in serious trouble. After all, if you have unhappy employees, it’s sure to filter through to your customers.

Here are some ways a company can be affected by poor communication:

  • A business may inadvertently disregard staff “lower” in the hierarchy who are face-to-face with your customers – remember, these people are in direct contact with the customer to deal with what they want!
  • Use of jargon etc., may not be understood (this depends on the type of business).
  • Failure to use technology appropriately.
  • Directors withhold information and don’t inform staff – clarity is crucial.

3. High Employee Turnover

Sometimes, employees will realise or identify a problem before the directors. It could be something as obvious as not being paid or more subtle, like no longer believing in the company.

Here are some negative impacts of poor employee morale and, in turn, a high turnover of staff:

  • High recruitment and selection costs- an Oxford Economics report revealed that replacing a staff member costs an employer £30,614 per employee. The two main factors that make up this cost are the cost of lost output while a replacement employee gets up to speed and the logistical cost of recruiting and absorbing a new worker.
  • Loss of talent and successors in the business.
  • Other employees may be reluctant to work for you.
  • Reduces productivity and efficiency within the business.

4. There’s Nothing Unique About Your Company

Your business needs to stand out from its competitors, so maintaining a Unique Selling Point (USP) is critical. However, perhaps what made your company unique in the first place is no longer applicable.

Here are some factors that could affect your business:

  • Your company doesn’t listen to customers and their changing wants and needs.
  • Your business has not found or may have lost its gap in the market.
  • You are biased towards the business, and optimistic things will turn around. A forward-thinking and evolving mindset is vital.
  • No demand for the product or service (competition may be too fierce).
  • Your product or service is no longer priced correctly.

5. You Have Serious Cash Flow Problems

Cash flow is the net amount of money transferred in and out of a business and is crucial to its success.

Problems with cash flow often originate from bad debts (those which can’t be recovered).

Here are signs that you may have cash flow problems:

  • You cannot pay bills or any other unexpected sums as they come in – this results in borrowing and creates more debt and liquidity problems.
  • Cash is king – and very important in the short term. The business could be feasible and profitable in the long term but cannot function without cash.
  • If you miss any bills (or have to delay them), this could cause future credit problems, impacting relationships.

Final Thoughts on Signs a Company is Failing

If you are seeing ominous signs and think that your business might is failing, the sooner you act, the better.

You either need to figure out how to rescue it or close it down safely with as little cost and stress as possible.

Please get in touch with the Future Strategy team today if you think you might need to close down a limited company.

We can talk you through all of your options and find you the right solution

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Five Signs That a Business is Failing : Future Strategy (2024)

FAQs

What are the five causes of business failure? ›

Five Common Causes of Business Failure
  • Poor cash flow management. ...
  • Losing control of the finances. ...
  • Bad planning and a lack of strategy. ...
  • Weak leadership. ...
  • Overdependence on a few big customers.

How can you tell when a business is failing? ›

High competition – new companies are entering the market which offer a similar product or service to your business. Not selling via an appropriate distribution channel. No repeat purchases or little customer loyalty. External impacts – maybe the sales are low due to influences outside your control.

What are the symptoms of a collapsing business? ›

What are the signs of business failure?
  • Lack of cash. ...
  • Your customers are paying late. ...
  • You don't know your business' financial position. ...
  • Constantly 'firefighting' issues. ...
  • Loss of a key customer.
May 22, 2024

What are the indicators of business failure? ›

There can be any number of symptoms of business failure; however, there are underlying and common indicators which show up at various stages. Indicators of failure, which should be interpreted by the owner as a warning, are: significant reduction in turnover, substantial increase in costs, • lack of profitability.

What are 3 ways a business can fail? ›

The most common reasons small businesses fail include a lack of capital or funding, retaining an inadequate management team, a faulty infrastructure or business model, and unsuccessful marketing initiatives.

How do I know if a company is dying? ›

Below are a few of the warning signs that an organization may be facing decline.
  1. Dated Branding. ...
  2. Lack of a Strategic Direction from Senior Leadership. ...
  3. Your Message and Mission No Longer Suit Your Business. ...
  4. Management is Being Secretive and Behaving Questionably. ...
  5. Ride or Die Employees Are Jumping Ship.
Oct 22, 2019

How to tell if a company is struggling? ›

Warning signs your business is in financial trouble
  1. Reduced cash flow and profitability.
  2. Changes in customer behaviour.
  3. You're not able to pay debts and bills.
  4. Losing your staff.
Jan 18, 2024

How to tell if a business is going under? ›

  1. Dwindling Cash or Losses.
  2. Interest Payments in Question.
  3. Switching Auditors.
  4. Dividend Cut.
  5. Top Management Defections.
  6. Big Insider Selling.
  7. Selling Flagship Products.
  8. Cuts in Perks.

When should you walk away from a failing business? ›

Financial signs that it might be time to step away typically include cash flow and debt problems. When business and sales are down or you borrow more money than your business can pay back, thinking about an exit plan may be a good idea.

What are the three main types of failures? ›

Although an infinite number of things can go wrong in organizations, mistakes fall into three broad categories: preventable, complexity-related, and intelligent.
  • Preventable failures in predictable operations. ...
  • Unavoidable failures in complex systems. ...
  • Intelligent failures at the frontier.

What is considered a business failure? ›

Business failure refers to a company ceasing operations following its inability to make a profit or to bring in enough revenue to cover its expenses. A profitable business can fail if it does not generate adequate cash flow to meet expenses.

How do I find out if a business is bad? ›

Better Business Bureau

If the business is listed with the BBB, you can then click on the header for “Reviews and Complaints” to see what other customers have said about the company. While the BBB is a valid source for finding complaints, not all businesses are listed on the BBB website.

What are the two types of failure in business? ›

The causes of business failures can be split into financial and non-financial categories. The financial causes can include cash flow problems and inadequate capital to sustain the business. The non-financial causes stem from a lack of proper management or significant external shocks.

What is risk of failure in business? ›

Business failure

A business can face serious problems if they don't have enough money coming in to cover costs. A customer paying late may mean a business is unable to buy supplies or pay its employees. Another big risk that a business faces is the failure to make enough money to survive and being forced to close.

What is the most common business to fail? ›

Here are five small business types with a high failure rate.
  1. Restaurants. Independent restaurants have a failure rate of over 60% at the 10-year mark. ...
  2. Retail stores. Another business with intense competition is a retail store. ...
  3. Direct sales. ...
  4. Construction. ...
  5. Insurance sales.
Mar 7, 2023

What are the five Ps of entrepreneurship? ›

So, to succeed as an entrepreneur, you need to stand out above the rest. A large part of that is down to your approach. And to master a winning approach, at the heart of your mindset you need “The Five Ps”: Persistence, Patience, Purpose, People, and Profits.

Which of the following are reasons for business failure? ›

  • Not Investigating the Market. ...
  • Business Plan Problems. ...
  • Too Little Financing. ...
  • Bad Location, Internet Presence, and Marketing. ...
  • Remaining Rigid. ...
  • Expanding Too Fast.

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