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Runaya
Runaya
Machinery Manufacturing - with a vision of sustainability
Published Jan 3, 2023
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In today’s ever-evolving world, the question of whether to incorporate sustainability into business strategy is not an option but rather a necessity. Enterprises are now cognizant of the vital long-term benefits that a value-driven approach towards sustainability can bring them and it has become increasingly critical for organizations to remain relevant and competitive in today’s world. Much like digital transformation, driving sustainability requires organizations to transform every division of their business. While we are at the stage where sustainability should be an integral part of developing corporate strategy, some companies are just starting out to bridge the gap between knowing and doing.
The fact of the matter
Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends, which require sophisticated, sustainability-based management. Yet they are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. But academic research and business experience point to quite the contrary.
90% of executives believe sustainability is important. So where does the issue lie? In the lack of implementation. Only 60% of organizations today actually have active sustainability strategies. But in today’s climate, the buck does not stop at simply creating a strategy. A truly sustainable organization is one that positively impacts all stakeholder groups from employees to consumers to clients, and to society at large. So let us explore how these benefits bring a net-positive result across stakeholders.
The cycle of rewards
At Runaya, all of us firmly believe that if we want to move towards real change, each one of us needs to step back, pause and reflect on the values and ethos we live by. To expand on the same and place the health of the planet as our first priority, here are some measures we diligently follow to safeguard the environment a little more, every day.
To align ourselves to our sustainability mission on-site, we are working towards ensuring that all future brownfield and greenfield projects at Runaya are 100% renewable energy-dependent, apart from aiming to go fully renewable by 2025!
To reinforce stakeholder and client sustainability, we have also launched a new range of steel slag conditioners - RubiQ and RucaL Green, specifically designed to create a green manufacturing reality and make it the norm for the Indian steel industry. Aligned with our core ethos of reducing carbon footprint and minimising harm to our ecosystem, these products are certified to consume only around 10% of the carbon used by the other products in the market!
In these measures, we make our stakeholders our partners on the journey to sustainable growth. Because it is only through tackling sustainability as a collective that we can make the journey to becoming truly sustainable. And every small, conscious step counts!
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