How true sustainability can benefit all stakeholders (2024)

How true sustainability can benefit all stakeholders (1)

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Runaya How true sustainability can benefit all stakeholders (2)

Runaya

Machinery Manufacturing - with a vision of sustainability

Published Jan 3, 2023

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In today’s ever-evolving world, the question of whether to incorporate sustainability into business strategy is not an option but rather a necessity. Enterprises are now cognizant of the vital long-term benefits that a value-driven approach towards sustainability can bring them and it has become increasingly critical for organizations to remain relevant and competitive in today’s world. Much like digital transformation, driving sustainability requires organizations to transform every division of their business. While we are at the stage where sustainability should be an integral part of developing corporate strategy, some companies are just starting out to bridge the gap between knowing and doing.

The fact of the matter

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends, which require sophisticated, sustainability-based management. Yet they are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. But academic research and business experience point to quite the contrary.

90% of executives believe sustainability is important. So where does the issue lie? In the lack of implementation. Only 60% of organizations today actually have active sustainability strategies. But in today’s climate, the buck does not stop at simply creating a strategy. A truly sustainable organization is one that positively impacts all stakeholder groups from employees to consumers to clients, and to society at large. So let us explore how these benefits bring a net-positive result across stakeholders.

  1. Provides competitive advantage: Placing climate actions in business strategy, showing environment, social and governance impacts and communicating transparently gives businesses a competitive edge against competitors. A sustainable company attracts new talents, new customers and new investors because they positively affect society.
  2. Increases bottom line: A changing trend in consumer behaviour shows that 66% of consumers are likely to spend more for a product if it came from a sustainable brand, and 81% of global consumers feel strongly that companies should help improve the environment. This shows that sustainable companies and brands have a higher growth curve than ones that aren’t.
  3. Reduces costs: Becoming more circular in the design state by adhering to circular economy principles and making investments in the latest equipment can optimize the product manufacturing process, reduce waste and contribute to a zero-waste philosophy.
  4. Creates opportunities: Committing to the cause of sustainability consists of aligning values, goals and practices internally in the company and creating a space with zero tolerance of discrimination, along with ample diversity and inclusion. This builds the image of the employer as one who has a people-first philosophy and presents the reality of being a great place to work.

The cycle of rewards

At Runaya, all of us firmly believe that if we want to move towards real change, each one of us needs to step back, pause and reflect on the values and ethos we live by. To expand on the same and place the health of the planet as our first priority, here are some measures we diligently follow to safeguard the environment a little more, every day.

  • We recycle packing material to promote environmental consciousness
  • We encourage our customers, suppliers and all business associates to adhere to all the environmental legislation that relates to Runaya
  • We implement regular training programs for the staff to raise awareness of environmental issues and enlist their support in improving the company's performance

To align ourselves to our sustainability mission on-site, we are working towards ensuring that all future brownfield and greenfield projects at Runaya are 100% renewable energy-dependent, apart from aiming to go fully renewable by 2025!

To reinforce stakeholder and client sustainability, we have also launched a new range of steel slag conditioners - RubiQ and RucaL Green, specifically designed to create a green manufacturing reality and make it the norm for the Indian steel industry. Aligned with our core ethos of reducing carbon footprint and minimising harm to our ecosystem, these products are certified to consume only around 10% of the carbon used by the other products in the market!

In these measures, we make our stakeholders our partners on the journey to sustainable growth. Because it is only through tackling sustainability as a collective that we can make the journey to becoming truly sustainable. And every small, conscious step counts!

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How true sustainability can benefit all stakeholders (2024)

FAQs

Why is sustainability important for stakeholders? ›

Stakeholders play a vital role in sustainability. Why? Because an ESG strategy requires management systems for risk and performance improvement. And stakeholders are a central component of risk management.

How does sustainability benefit people? ›

Sustainability maintains the health and biocapacity of the environment. Sustainability supports the well-being of individuals and communities. Sustainability promotes a better economy where there is little waste and pollution, fewer emissions, more jobs, and a better distribution of wealth.

How important is sustainability to shareholders? ›

Companies that implement sustainable practices can achieve cost savings, revenue growth, and reduced risk, which leads to higher profitability and more significant returns for their shareholders.

How can ethical principles ensure that sustainable development benefits all especially marginalized communities? ›

A goal of ethical sustainability is to think of how humans ought to live while also considering their connections with other humans, the natural world, and future generations. Without these considerations, certain groups may feel marginalized or that they are not being treated fairly.

What does stakeholders mean in sustainability? ›

Richard Freeman formalized the notion of stakeholders in 1984 in an attempt to extend the bounds of responsibility that firms had to society, defining stakeholders as “any group or individual who can affect or is affected by the achievement of the firm's objectives”.

What are sustainability strategies for stakeholders? ›

Here are some key factors to consider when engaging stakeholders in sustainability strategies.
  • 1 Identify your stakeholders. ...
  • 2 Understand your stakeholders' expectations. ...
  • 3 Define your engagement objectives and outcomes. ...
  • 4 Choose your engagement methods and channels. ...
  • 5 Communicate clearly and consistently.
Sep 29, 2023

Why is sustainability important for everyone? ›

Sustainability is important for preserving our planet and natural resources like water and air. Building a sustainable future and cultivating sustainable ways of living will reduce pollution and protect habitats of plants and animals.

What is sustainability and why is it so important? ›

Sustainability improves the quality of our lives, protects our ecosystem and preserves natural resources for future generations. In the corporate world, sustainability is associated with an organization's holistic approach, taking into account everything, from manufacturing to logistics to customer service.

Do shareholders care about sustainability? ›

More and more, they do. Investors have begun to recognize that the social and environmental conditions in society can have a direct impact on the business operations of a company and its long-term viability.

How does sustainability attract investors? ›

Access to capital and investment

According to a study by Harvard Business Review, companies prioritising sustainability have better financial performance and lower cost of capital, attracting more investors.

Why is sustainability information important to investors? ›

Sustainability reporting provides organizations with the opportunity to evaluate their current procedures and initiatives, ensuring they are in line with future goals. Comprehensive sustainability reports demonstrate concrete steps taken to achieve these objectives, fostering investor confidence and trust.

How sustainable development is important for society? ›

It allows us to preserve the environment, protect biodiversity, mitigate climate change, eradicate poverty, promote social inclusivity, and foster long-term economic growth. The earth has enough resources to meet our present and future needs for development if we use them economically.

Why is it important to ensure sustainable development? ›

Sustainable development practices help countries grow in ways that adapt to the challenges posed by climate change, which will in turn help to protect important natural resources for ours and future generations. By the year 2050, it is estimated that our global population will likely reach 9 billion people.

How important is sustainable development to the community? ›

Social Benefits. Sustainable community development can also improve social well-being. Sustainable communities can foster a sense of belonging and promote social cohesion by creating safe and walkable neighborhoods, providing access to quality healthcare and education, and promoting community engagement.

How does sustainability impact human lives? ›

Sustainability involves fulfilling our human needs without compromising future generations' ability to do the same. Along with natural resources, sustainability requires social and economic resources. Sustainability is not just environmentalism — it factors in economic development and social equity.

What is sustainability How does it impact humans? ›

To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations. Learn more about sustainability and how EPA incorporates it into its work in the National Research Council's report, Sustainability and the U.S. EPA.

How does sustainability affect individuals? ›

Sustainable living also promotes biodiversity and helps protect ecosystems by reducing pollution and habitat destruction. Overall, adopting a sustainable lifestyle helps to mitigate the effects of climate change and preserves the environment for future generations.

How does sustainability help the community? ›

A sustainable community manages its human, natural, and financial capital to meet current needs while ensuring that adequate resources are available for future generations.

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